Effective Date: January 1, 2018
INFORMATION WE COLLECT
DMI collects information from you in two ways: information you give to us, and information that we gather from your use of our Service, collectively known as “Personally Identifiable Information” or “PII”. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Such information is made up of “Personal Information” and “Non-Personal Information.”
“Personal Information” means information that you provide to us that personally identifies you, such as your first and last name, email address, physical address, telephone number, billing information, or social security number.
“Non-Personal Information” means information that does not specifically identify you.
Information you give to us.
We collect information that you give to us. For example, as part of our Service you may elect to provide us with your email address or other information to receive newsletters and other notifications about certain features of our Service. Such registration may include your disclosure to us of Personal Information.
Information we gather from your use of our Service.
We, like many websites and applications, collect information about what parts of our Service you use and how you use them. Information we may gather includes, but is not limited to:
- Computer or browser information such as your system activity, the domain name of the web site from which you linked to our Service and/or the DMI Web Pages, the time and duration of your use of our Service and any queries, browser type, and browser language.
- Device information such as your hardware model, operating system, operating system version, mobile device type, unique identifiers from your computer or mobile device, application download information, and/or IP address.
- Location information such as your geolocation when you use our Service from a mobile device and/or mobile application. We may ask for you to manually provide precise location information or to enable your mobile device to send us precise location information.
We may use unique identifiers, Flash cookies, web beacons, web server log information, or other technologies to collect information about you. In addition to the information that we collect from you for our own Service, we may collect information from you for third parties for purposes such as ad targeting, optimization and reporting.
OUR INFORMATION USE
We collect information from you and our other users to administer our business activities and to measure and improve our Service. In addition, information collected from end-users may be used in aggregate form to, among other things, determine the total number of end-users who are using our Service, diagnose and fix compatibility problems or other problems with our Service, and perform statistical analyses to enable us to build higher quality, more useful online services and content. We may use the information collected from you to show advertising and promotions tailored to your interests. If you submit a request for information about DMI through our web site, we may use your e-mail address to assist you with any issues you may have or to send you an e-mail that gives you the opportunity to elect to receive periodic e-mail alerts from DMI regarding developments at the company. In addition, if you elect to receive promotional information from DMI by registering for our newsletter and other notifications, we will use the information you provided to DMI to send you only promotions that will be most relevant to you.
We may also use your e-mail address to send you important notices. Because this information is important to your use of our Service, you may not opt out of receiving these communications.
We may combine your Personal Information that we have with other information that we obtain from business partners or other companies. We may also combine your Personal Information with Non-Personal Information. If we do so, the combined information will be treated as Personal Information for as long as it remains combined.
INFORMATION SHARING AND DISCLOSURE
In providing our Service to you, we may find it necessary or beneficial to share your information with our partners, including our advertising, services and content partners (collectively, “Partners”) or allow such Partners to gather information directly from you.
Some of this information that you provide to us or our Partners may include your Personal Information. We may share your Personal Information with third parties in certain circumstances including the following situations:
- Consent: We will share Personal Information with third-parties when we have your consent to do so.
- Partners: We provide your Personal Information to Partners who work with us to provide our Service or provide services outside of and/or unrelated to the DMI Web Pages or Service. Our Services with which our Partners may assist us include among other things, communicating with you about new or existing DMI or third-party services, creating or maintaining our databases, researching or analyzing our users, or processing payment card information.
- Legal Issues: DMI will use your Personal Information to respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims. We will also use or share your Personal Information in order to prevent, or take action regarding any illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms of Service, or as otherwise required by law even without a subpoena, warrant, or court order.
We reserve the right to share your Non-Personal Information publicly and with others. Examples of public information disclosures include providing anonymous reports to our Partners, such as the number of users who searched for “used cars” or how many users clicked on a particular listing or advertising on our DMI Web Pages. In addition, some of the Non-Personal Information is provided to our Partners for uses such as calculating amounts owed by or to such Partners, or helping such Partners improve their services, amongst others.
Transfers of your information shall at all times be in accordance with applicable law. DMI disclaims any liability or obligation as a result of any third-party actions or omissions concerning your information. We urge you to contact third parties directly with any issues you may have concerning their use of your information.
COOKIES AND WEB BEACONS
We currently use the services of web analytics companies to help us measure the effectiveness of our Service, including the advertising on the Service. To do this, we allow the web analytics companies to include Web beacons and cookies on the DMI Web Pages. The type of information collected via such Web beacons and cookies includes search terms, search parameters, click-throughs by users, and other similar information. By supplementing our records, this information helps us learn things like user preferences, popular search categories, click-through rates, how to improve our Service, and what kinds of offers our users like to see. Although our web analytics companies log this information on our behalf, we control how that data may be used.
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users – https://support.google.com/adwordspolicy/answer/1316548?hl=en
CONFIDENTIALITY AND SECURITY
We recognize our responsibility to protect the Personal Information you entrust to us. Here is how we protect your information:
- We do not use vulnerability scanning and/or scanning to PCI standards.
- We only provide articles and information. We never ask for credit card numbers.
- We do not use Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential. In addition, all sensitive information, including credit card if you do provide that to us, is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information. We maintain physical, electronic and procedural safeguards that comply with applicable law to guard your information. While we take precautions against possible breaches in our Service and customer databases, no website or Internet transmission is completely secure.
Accordingly, we cannot guarantee that unauthorized access, hacking, data loss, or other breaches will never occur. Your use of our Service and the DMI Web Pages is at your own risk. We urge you to take steps to protect your Personal Information when you are on the Internet by changing your passwords often using a combination of letters and numbers, and make sure you use a secure Internet browser.
When users submit a search query on our Service, Non-Personal Information, such as IP addresses and search terms or phrases, is transmitted to certain Partners with whom DMI has subcontracted so that those Partners can deliver responsive Internet search results, advertising, or other services and, in some cases, for the internal data reporting purposes of those Partners. Our Partners are obligated by applicable law to protect the privacy of certain types of data; however, we are not responsible for their actions or omissions, including the manner in which they use information that they receive from us. Nevertheless, if you feel that any of our Partners, or any third party who claims association with DMI, is improperly collecting or using information about you, we urge you to contact them directly and also to inform us by e-mailing us at reporting @ diversifymedia.com.
We comply with the Children’s Online Privacy Protection Act (COPPA). For more information about COPPA and children’s privacy, please click here. When we use the term “parent” below, we mean to include legal guardians.
Children under the age of 13
Our Service is not directed to children under the age of 13. If you are under the age of 13, you may not give us any Personal Information and you may not sign up for or participate in any aspect of our Service. Except as may be required by law, we will not knowingly collect, maintain, or disclose any Personal Information from children under the age of 13.
We do not intentionally gather Personal Information about visitors or end-users who are under the age of 13. If you believe that we have collected Personal Information about a visitor or end-user who is under the age of 13, please contact us at reporting @ diversifymedia.com, and such Personal Information will be deleted.
Children between the ages of 13 and 18
Information for Parents
We encourage parents to spend time online with their children to become familiar with the types of content available on the internet, including the DMI Web Pages. Parents should regularly oversee their children’s use of e-mail and other online communications and transactional features. Control tools are available from online services and software manufacturers that can help provide a safe online environment for kids.
We do not require a child to disclose more information than is reasonably necessary to participate in the Service as a condition of participation. Parents may request a review and/or removal of their child’s Personal Information at any time by contacting us at reporting @ diversifymedia.com and providing us with the same screen name, password, and e-mail address that their child submitted. To protect the child’s privacy and security, we will take reasonable steps to verify the parent’s identity before granting him or her access to the child’s Personal Information.
California Online Privacy Protection Act
According to CalOPPA, we agree to the following:
- Users can visit our site anonymously.
- Can change your personal information: By emailing us or by logging into your account should we provide that feature.
- We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
To be in line with Fair Information Practices we will notify you via email within 7 business days should a data breach occur. We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
- Send information, respond to inquiries, and/or other requests or questions
To be in accordance with CANSPAM, we agree to the following:
- Not use false or misleading subjects or email addresses.
- Identify the message as an advertisement in some reasonable way.
- Include the physical address of our business or site headquarters.
- Monitor third-party email marketing services for compliance, if one is used.
- Honor opt-out/unsubscribe requests quickly.
- Allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, you can email us at reporting @ diversifymedia.com or follow the instructions at the bottom of each email and we will promptly remove you from ALL correspondence.
California Privacy Rights Under California Civil Code Section 1798.83
California Civil Code Section 1798.83 permits end users who are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please send us an e-mail at reporting @ diversifymedia.com or write us at: Diversify Media Inc., Irvine Blvd., Suite 104, Tustin, CA 92780, Attn: Legal Department.