Google is the big boss when it comes to all things internet related. With a myriad of apps with each one performing top notch, Google is probably the one company with all its chips falling in the right places. One of the biggest hits out of Google’s products and services is Google AdSense, which is a godsend for bloggers.
What is Google AdSense
Google AdSense is an ad network that allows you to place contextual ads on your website(s). By contextual, it means that that the ads that are placed on your website are the right ads for your audience – and this is done by keeping track of what kind of website you manage.
Strict AdSense Policies
More than 2 million bloggers use AdSense – this is on the Google AdSense sign up page. But what all of these bloggers will tell you is that despite being one of the best ad networks on the web, Google AdSense has some of the strictest policies and it is very easy to get your website banned from using AdSense or getting your AdSense account suspended. To begin with, even the vetting process for an AdSense account is pretty tough and getting one isn’t easy.
Once you have an AdSense account, there are a myriad of policies that you, as a blogger, must keep in mind. Violation of any policy puts your AdSense account in danger.
Huge Policy Change
In the past, AdSense had a strict policy regarding the number of ads that could be displayed on a webpage. The policy also included a strict ad size restriction where acceptable dimensions were stated and publishers were told not to exceed those dimensions for the ad placements on their website. Violation of this policy could lead to suspension of your AdSense account or your website getting banned from AdSense altogether.
But recently this has changed. The aforementioned policy which restricted the number and dimensions of ads on a webpage has vanished from the AdSense Policies page. Instead of that policy, a slightly lenient policy has been introduced by Google, which would strongly benefit published who have longer pages on their websites.
It seems that the old policy has been scrapped completely and the new policy stated websites will be judged on the basis of ad to content ratio. This means that publishers with longer WebPages can now place more ads on their page without having to worry about the strict ad limit.
The new policy advocates valuable inventory – which in blogging terms translates to content. Google wants publishers to have valuable and original content on their websites, so that they aren’t just riddled with ads and actually add value to users’ online experience.
This might not be a lot toward relaxing AdSense policies, but it is a start. Relaxing the AdSense ad limit per page greatly helps publishers to properly balance ad and content and give them a greater window for monetizing their websites.